business model marketing
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- business model marketingReplacing hardwood windows with aluminium took careful consideration, but the PURe® System looks fantastic and from a performance perspective, it has considerably surpassed my expectations. In fact we now intend to replace all of the windows in the house with PURe® windows!” The black-tie awards ceremony was held on 15 June at the Royal Armouries in Leeds, at the centre of the country’s great east-west glass manufacturing corridor – where nine out of ten of the UK’s largest glass manufacturers have production sites. Friends and colleagues gathered to applaud worthy winners across seven categories – and recognise the creativity and dedication which underpin the whole sector’s contribution to the economy, to society and to customers, staff and stakeholders. Awarded a UK patent, Senior’s PURe® range of energy-efficient aluminium windows and doors is the first on the UK market to benefit from an enhanced thermal barrier manufactured from expanded polyurethane foam (PUR). Traditionally used in cladding and insulation products, the innovative use of PUR as a thermal barrier in windows and doors gives the PURe ® range the potential to achieve U-values as low as 0.71W/m2 K when calculated as a commercial CEN standard window and 0.93W/m2 K when calculated as a CEN standard door. Owing to the property’s location in heart of the Yorkshire Dales, it was also vital that the new windows and patio doors offered superior thermal efficiency and acoustic performance as well as ease of operation and an attractive appearance. Senior Architectural Systems’ stunning PURe® FOLD patio aluminium doors have helped add character to the Yorkshire home of USA Today best-selling novelist Susan Stephens by providing the perfect setting to relax with a good book. “We are a trade specialist so all retail enquiries and enquiries from smaller independent installers are handled by our customers, which means they are sharing directly in the success of our campaign.”
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